Ayurveda Simplified

CGH Earth Ayurveda: Wellness Centre

This wellness brand ‘CGH Earth Ayurveda’ is one of the most unique and luxurious Ayurveda treatment centres in India. It is not a resort not fully a hospital. Targeted to the global elites, mostly for the western people. The problem is to differentiate this brand from the leisure Ayurveda resorts and hotels. Also need to communicate this complex eastern healing system to the western elites, that was our challenge.

The solution we have arrived at was simplifying the complexities for Ayurveda visually for the global audience. So that people in different cultures can understand it without much of an explanation. Created a unique logo distinctively different from the rest of the leisure Ayurveda resorts. And a visually engaging website generates interest and the same time it serves in-depth information and related readings about Ayurveda.

This all-new visualisation of Ayurveda created a unique personality in the health and wellbeing industry. A truth well told is bound to resonate with positivity. The number of visitors to CGH increased, as did its reputation.

Area of Engagement:

• Repositioning

• Branding Ayurveda

• Logo Designs

• Official Stationaries

• Room communications

• Advertising Campaign

• Brochure, Leaflet

• Website Design

Ayurveda Simplified

CGH Earth Ayurveda: Wellness Centre

This wellness brand ‘CGH Earth Ayurveda’ is one of the most unique and luxurious Ayurveda treatment centres in India. It is not a resort not fully a hospital. Targeted to the global elites, mostly for the western people. The problem is to differentiate this brand from the leisure Ayurveda resorts and hotels. Also need to communicate this complex eastern healing system to the western elites, that was our challenge.

The solution we have arrived at was simplifying the complexities for Ayurveda visually for the global audience. So that people in different cultures can understand it without much of an explanation. Created a unique logo distinctively different from the rest of the leisure Ayurveda resorts. And a visually engaging website generates interest and the same time it serves in-depth information and related readings about Ayurveda.

This all-new visualisation of Ayurveda created a unique personality in the health and wellbeing industry. A truth well told is bound to resonate with positivity. The number of visitors to CGH increased, as did its reputation.

Area of Engagement:

• Repositioning

• Branding Ayurveda

• Logo Designs

• Official Stationaries

• Room communications

• Advertising Campaign

• Brochure, Leaflet

• Website Design

Advertising Campaign

Brochure

Brochure cover page

Brochure inside pages

Website Design

Website Design

Stationaries

Stationaries

Credits

Client

Jose Dominic
Mridula Jose

Brand Design

Alende Sreedharan

Writer

Reeba Danial

Photographer

Shamshad Khan

Model

Riya Ray

Stylist

Alende Sreedharan
Shamshad Khan

Colour Correction

Ramesh AP

Layout Design

Alende Sreedharan

Website Execution

Berny AB

Artwork

Ramesh AP
Abhilash KC

Year

2015

Credits

Client

Jose Dominic
Mridula Jose

Brand Design

Alende Sreedharan

Writer

Reeba Danial

Photographer

Shamshad Khan

Model

Riya Ray

Stylist

Alende Sreedharan
Shamshad Khan

Colour Correction

Ramesh AP

Layout Design

Alende Sreedharan

Website Execution

Berny AB

Artwork

Ramesh AP
Abhilash KC

Year

2015

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