This wellness brand ‘CGH Earth Ayurveda’ is one of the most unique and luxurious Ayurveda treatment centres in India. It is not a resort not fully a hospital. Targeted to the global elites, mostly for the western people. The problem is to differentiate this brand from the leisure Ayurveda resorts and hotels. Also need to communicate this complex eastern healing system to the western elites, that was our challenge.
The solution we have arrived at was simplifying the complexities for Ayurveda visually for the global audience. So that people in different cultures can understand it without much of an explanation. Created a unique logo distinctively different from the rest of the leisure Ayurveda resorts. And a visually engaging website generates interest and the same time it serves in-depth information and related readings about Ayurveda.
This all-new visualisation of Ayurveda created a unique personality in the health and wellbeing industry. A truth well told is bound to resonate with positivity. The number of visitors to CGH increased, as did its reputation.
Area of Engagement:
• Repositioning
• Branding Ayurveda
• Logo Designs
• Official Stationaries
• Room communications
• Advertising Campaign
• Brochure, Leaflet
• Website Design
Ayurveda Simplified
CGH Earth Ayurveda: Wellness Centre
This wellness brand ‘CGH Earth Ayurveda’ is one of the most unique and luxurious Ayurveda treatment centres in India. It is not a resort not fully a hospital. Targeted to the global elites, mostly for the western people. The problem is to differentiate this brand from the leisure Ayurveda resorts and hotels. Also need to communicate this complex eastern healing system to the western elites, that was our challenge.
The solution we have arrived at was simplifying the complexities for Ayurveda visually for the global audience. So that people in different cultures can understand it without much of an explanation. Created a unique logo distinctively different from the rest of the leisure Ayurveda resorts. And a visually engaging website generates interest and the same time it serves in-depth information and related readings about Ayurveda.
This all-new visualisation of Ayurveda created a unique personality in the health and wellbeing industry. A truth well told is bound to resonate with positivity. The number of visitors to CGH increased, as did its reputation.