Nudity to Dignity

Blossom, Women's Innerware Brand

This 23-year-old women’s innerwear manufacturer faced two challenges. First,
it couldn’t introduce modern-day products into the market because of its popularity as an old-fashioned cotton bra brand. Second, this brand had a “no-nudity advertising” policy, so they didn’t want to show women wearing undergarments in its advertising! Selling innerwear without showing how it fits on the body was challenging for the brand.

Our solution was to change the public perception of this brand. The public will not recognize the difference unless visible changes are made to the brand, especially in its visual communication. So we redesigned its logo, packaging, advertising, store design, and online presence. It was a total rebirth for the Blossom brand. We used this brand’s “no nudity advertising” policy as an opportunity to portray women in a dignified way in its advertising, which enhanced the public opinion of Blossom.

Also, we initiated setting up an in-house product design studio with insights for improvising the existing and future product lines. We designed a unique innerwear store for the brand. Each Blossom store welcomes its customers with a unique fragrance of flowers, which creates a distinctive floral scent and identity for the brand. Each Blossom store has a ‘Bra Size Expert’ to help customers choose the right size bra.

Obviously, the brand perception changed dramatically. There is no better way to analyze the rebranding advantages other than the financial gains the brand achieves. Blossom turnover crossed 300% within a span of five years, and it became the market leader for women’s innerwear in its home state of Kerala.

In 2017, Harvard Business published Blossom’s successful rebranding case study globally.

Area of Engagement:

• Vision

• Rebranding

• Repositioning

• Advertising Campaigns

• Ad Film

• Packaging

• Product Insight

• Retail Design

• Website Design

• Social Media

Nudity to Dignity

Blossom, Women's Innerware Brand

This 23-year-old women’s innerwear manufacturer faced two challenges. First,
it couldn’t introduce modern-day products into the market because of its popularity as an old-fashioned cotton bra brand. Second, this brand had a “no-nudity advertising” policy, so they didn’t want to show women wearing undergarments in its advertising! Selling innerwear without showing how it fits on the body was challenging for the brand.

Our solution was to change the public perception of this brand. The public will not recognize the difference unless visible changes are made to the brand, especially in its visual communication. So we redesigned its logo, packaging, advertising, store design, and online presence. It was a total rebirth for the Blossom brand. We used this brand’s “no nudity advertising” policy as an opportunity to portray women in a dignified way in its advertising, which enhanced the public opinion of Blossom.

Also, we initiated setting up an in-house product design studio with insights for improvising the existing and future product lines. We designed a unique innerwear store for the brand. Each Blossom store welcomes its customers with a unique fragrance of flowers, which creates a distinctive floral scent and identity for the brand. Each Blossom store has a ‘Bra Size Expert’ to help customers choose the right size bra.

Obviously, the brand perception changed dramatically. There is no better way to analyze the rebranding advantages other than the financial gains the brand achieves. Blossom turnover crossed 300% within a span of five years, and it became the market leader for women’s innerwear in its home state of Kerala.

In 2017, Harvard Business published Blossom’s successful rebranding case study globally.

Area of Engagement:

• Vision

• Rebranding

• Repositioning

• Advertising Campaigns

• Ad Film

• Packaging

• Product Insight

• Retail Design

• Website Design

• Social Media

Advertising Campaign 2020

Campaign Image
Credits

Art Direction

Alende Sreedharan

Photographers

Shamshad Khan
Alende Sreedharan

Model

Diana Bakhtyarkyzy

Stylist

Rashid Ahammad

Shoot Co-ordination

Zarina Mstikbayeva

Production

Saule Akuldzhan

Cloths

Lakshmi Jayakrishnan
Rashid Ahamed

Artwork & Image Editing

Abhilash KC

Locations

Altai, Kazhakstan

Year

2020

Advertising Campaign 2019

Campaign Image
Credits

Art Direction

Alende Sreedharan

Photographers

Sudayadas S

Model

Kani Kusruthi

Cloths & Styling

Alende Sreedharan

Shoot Co-ordination

Prasobh
Sreenish Damodaran

Artwork & Image Editing

Abhilash KC

Locations

Amsterdam, Netherlands

Year

2019

Advertising Campaign 2018

Campaign Image
Credits

Art Direction

Alende Sreedharan

Photographers

Sudayadas S

Model

Konchitha John

Artwork & Image Editing

Abhilash KC

Production

Pham Anh Hong

Cinematography

Mohamed A

Makeup & Styling

Doung Huong Ly

Cloths & Styling

Lakshmi Jayakrishnan

Shoot Co-ordination

Leon Le

Locations

Hanoi, Vietnam

Year

2018

Advertising Campaign 2017

Campaign Image
Credits

Art Direction

Alende Sreedharan

Photographers

Sudayadas S

Model

Kani Kusruthi

Stylist

Saule Akuldzhan

Shoot Co-ordination

Lion

Production Controller

Saule Akuldzhan

Cloths

Balu

Image Colour Correction

Abhilash KC

Artwork

Ramesh AP

Locations

Bangalore, India

Year

2017

Advertising Campaign 2020

Campaign Image Credits

Art Direction

Alende Sreedharan

Photographers

Shamshad Khan
Alende Sreedharan

Model

Diana Bakhtyarkyzy

Stylist

Rashid Ahammad

Shoot Co-ordination

Zarina Mastikbayeva

Production

Saule Akuldzhan

Cloths

Lakshmi Jayakrishnan
Rashid Ahamed

Image Editing & Artwork

Abhilash KC

Locations

Altai, Kazhakstan

Year

2020

Advertising Campaign 2018

Previous slide
Next slide

Campaign Image Credits

Art Direction

Alende Sreedharan

Photographers

Sudayadas S

Cinematography

Mohamed A

Model

Konchitha John

Makeup & Styling

Duong Houng Ly

Shoot Co-ordination

Leon Le

Production

Pham Anh Hong

Cloths & Styling

Lakshmi Jayakrishnan

Image Editing & Artwork

Abhilash KC
Ramesh AP

Locations

Hanoi, Vietnam

Year

2018

Advertising Campaign 2019

Previous slide
Next slide

Campaign Image Credits

Art Direction

Alende Sreedharan

Photographer

Sudayadas S

Model

Kani Kusruthi

Artwork & Image Editing

Abhilash KC

Cloths & Styling

Alende Sreedharan

Shoot Co-ordination

Prasobh
Sreenish Damodaran

Locations

Amsterdam, Netherlands

Year

2019

Advertising Campaign 2017

Previous slide
Next slide

Campaign Image Credits

Art Direction

Alende Sreedharan

Photographers

Shamshad Khan

Model

Kani Kusruthi

Makeup

Pushpa Krishnan

Cloths & Styling

Balu
Alende Sreedharan

Artwork & Image Editing

Abhilash KC

Locations

Bangalore, India

Year

2017

Advertising Campaign Previous Years

/

/

/

Advertising Campaign previous years

2020

/

2019

/

2018

/

2017

TV Commercial Ad 2016

Store Design

Blossom Store & Furniture Design

Packaging

Blossom Store & Furniture Design

Packaging

Unit Box

Unit Box

HT Label

HT Label

Product Tags

Catelogue

Produt Tags

Catelogue

Leaflet

3 Fold Leaflet

Leaflet

Stationaries

3 fold leaflet

Stationeries

Credits

Client

Shaji Thomas
Abeymon Grorge

Brand Design

Alende Sreedharan

Writer

Reeba Danial
Sachin Suresh

Ad film Director

Alende Sreedharan

Cinemotography

Mohammad A

Layout Design

Ashik Muhammad

Image Colour Correction

Abhilash KC
Ramesh AP
Byju Raveendran

Store Design

Abhilash KC
Rashid Ahammed

Video Editing

Rinju RV

Music

Jithesh

Illustration

Paul Thomas

Social Media

Ashik Muhammad

Website Execution

ISPG Network

Art Work

Abhilash KC
Ramesh AP

Year

2014

Credits

Client

Shaji Thomas
Abeymon Grorge

Brand Design

Alende Sreedharan

Writer

Reeba Danial
Sachin Suresh

Ad film Director

Alende Sreedharan

Cinemotography

Mohammad A

Layout Design

Ashik Muhammad

Product Photography

Sudayadas S

Image Colour Correction

Abhilash KC

Store Design

Abhilash KC
Rashid Ahammed

Video Editing

Rinju RV

Music

Jithesh

Illustration

Paul Thomas

Social Media

Ashik Muhammad

Website Execution

ISPG Network

Art Work

Abhilash KC
Ramesh AP

Year

2014 - 2020

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