This 130-year-old jewellery (C. Krishnaiah Chetty & Sons) obviously had a good reputation in the jewellery market. The competitors were exploiting CKC’s reputation by using similar-sounding brand names. The challenge was to create a difference that couldn’t be copied by the competitors.
• Rebranding
• Image Identity
Identity Crisis
CKC, Jewellery brand
This 130-year-old jewellery (C. Krishnaiah Chetty & Sons) obviously had a good reputation in the jewellery market. The competitors were exploiting CKC’s reputation by using similar-sounding brand names. The challenge was to create a difference that couldn’t be copied by the competitors.
The solution we arrived at was an artistic transformation. By redesigning the logo we enhanced the readability and elegance of this extra-long name. And the stylised use of hibiscus red in the imagery differentiated this brand from its competitors.
Today, CKC is one of the most visually recognisable jewellery brands in Bangalore.
Area of Engagement:
• Rebranding
• Repositioning
• Advertising Strategy
• Image Identity
• Logo Type Design
• Stationery Design
Table top calender
Calender Cover
Corporate Envelope
Bill Envelope for customers
Credits
A none Alende
Design project
Client
Vinod Hayagriv
Creative Director
Haridas B
Brand Design
Alende Sreedharan
Photographer
Prabuddha Dasgupta
Dress Designer
Jaison
Model
Deepika Padukone
Agency
Ogilvy&Mather
Year
2003
Credits
A none Alende
Design project
Client
Vinod Hayagriv
Creative Director
Haridas B
Brand Design
Alende Sreedharan
Photographer
Prabuddha Dasgupta
Model
Deepika Padukone
Dress Designer
Jaison
Agency
Ogilvy&Mather
Year
2003
